Advancing Womens Sport through Culture Driven Thinking
Cultural Context provides Sport Organisations and Brands with Insight into the current state of how women and girls are percieved in relation to your sport or brand.
Cultural Relevance ensures Womens Sport is meaningful to Participants, Spectators & Fans.
Cultural Insights uncover why individuals, often unconsciously, think and behave as they do. To establish this we use a mix of methods:
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Culture x AI: Social Listening, aggregating and analysing online conversations and visual content from social media, websites and forums.
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Infield cultural detective investigations: immersing our team in cultural locations/spaces to identify dominant and leading edge cultures
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Granular distinctive asset analysis: we explore key branded touchpoints within and beyond the individual categories, identifying key visual and language cues, which may include colours, shapes, icons, names, representations of people, places & activities.
Cultural Insights & Semiotic Analysis
Semiotics tracks the way culture changes over time and identifies symbols signalling these changes – helping sports organisations and brands advance womens sport through imagery and messaging.
Semiotics unlocks the cultural meaning of sport by identifying the narratives and visual language & sensory cues that brands use to talk about themselves.
